Monday, 21 October 2013

IPC Media

Founded in 1958, IPC Media is the UK's leading consumer magazine and digital publisher IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. With their award winning portfolio of websites reaches over 25 million global users every month.
IPC Media advertise to a range of social groups worldwide; from people who like horses and their supplements to fashion and gardening, that's what makes them the number one publishing house in London, as they know how to gain as readers interest whether they are active or passive audience. IPC believes that
magazines have unique communication strengths, between the company and the audience, uncovering these and examines how advertisers might put them to good use.
 Personally I would use this publishing company for my magazine, as they do advertise in a range of music magazines, and they also offer a great influence for my magazine as more people would be aware of this type of publishing house than any other such as Bauer. Essentially once my audience has seen what house has published my magazine they might be more likely to read it compared if Bauer published it.

No comments:

Post a Comment