Evaluation part 5: how to did you attract/address your audience?

Firstly for my front cover I used a young model of 17, that way my magazine appealed to the younger audience and they would feel included in the magazine, because they would feel the magazine is directed at them. Also I made my model play a guitar while I shot the photos, this was not only to ensure the genre of the music magazine, but to also appeal to any readers who also play guitar. Making them feel included as well.

As you may have noticed I used a quote directly from Emily Jayne Smith on my front cover; this was to inspire my audience not only to read the magazine, but to influence their own lives, in addition this quote may feel the audience feel involved in the magazine, almost as if the magazine is directly including them. Any readers who are having a hard time in their lives, may see this quote and want to read the magazine, to have some advice from a girl who has a hard time as well. Once again I took another physiological stand point when involving the appearance of my magazine front cover and how it can influence the consumers lives.

Furthermore; I limited the effects I involved for my front cover, I didn't include any airbrush, wrinkle crease, make up fillers, or any effects that are generally used to make the models look fake and perfect. This was another way to appeal to my audience, to show that you don't have to look falsely perfect when taking a picture, to inspire them to not be afraid of who you are, and to not give up just like Emily said. My magazine was not to advertise what you should look like or what you should do, it was to inspire the audience to do what they feel they should do.

Another way I attracted my audience was mentioning concert dates for 2014 through my sell line, this was to attract any readers who are only interested in the music, rather than the interview or influence words by a local artist. The same goes for the sell line mentioning quotes and fashion, for any of audience who had no care for the concerts or music, but rather the fashion stereotyped for the Country Western.

I used quite themed colours for my magazine themed around the wild west, so rustic reds, oranges and yellows but as well as blacks. All with bold fonts making sure that it would immediately attract the audience, blacks and reds instinctively mean danger, drawing the audience straight to the colours. I thought that the bolder and darker the font, the more likely the audience is to look straight to the source of the colours and wonder what the magazine is about.

I named the magazine "Detached Strings" because it would confuse the audience, and humans as a race are very curious, so I decided that if I named my magazine something that would make them suspect it's a music magazine, but make them curious as the what genre it is portraying. This is just another way I attracted my audience to read the music magazine.

Finally I attracted and addressed my audience through involving all subjects from different genres of magazines and influencing them all onto one front cover, and giving the audience an image they can relate to.