Evaluation part 3: What kind of media institution might describe your media product and why?

Bauer is one of the most well known publishers in Europe, they sell different genres of magazines whether they are music or fashion magazines. They reach their target audience without any doubt, and through my research between Bauer and IPC media this choice seems better as Bauer sells more music magazines than IPC media.

Every month Bauer publish 745,000 copies of their best selling magazines, making a huge profit compared to IPC, this I think would give me a huge advantage when selling my magazine off to be published as I know I would have a great chance of selling more than one copy of my magazine. However barely any publishing company's selling Country Western music magazines, Bauer and IPC certainly don't and when I researched publishers in America who publish Country magazines, it didn't come up with any clear answers to my question, so I had to choose between two publishing houses with higher records. 
Another reason I picked Bauer over IPC is because; IPC sell more magazines concerning fashion, guns and sport equipment, whereas Bauer produces magazines about style and music from different genres. Picking Bauer seems as the clear choice for publishing my magazine.
As for who would sell my magazine this became a difficult choice because it was either supermarkets like Tesco or Morrison's, as people go food shopping they might also look at buying their weekly magazines or selling in a book store such as WHSmith so that the audience can directly look for a specific music magazine. However I decided to sell my magazine by subscription, they way I won't be losing copies that arn't being sold to the public, but instead being sold directly to my exact target audience with positive feedback