This post is show and pick at the techniques used in two different music magazines:



 First thing to notice about this magazine cover is the audience it is directed towards. Clearly with the mix of the pink and black theme its directed to the female reader with a keen sense in music, mostly rock and pop however; with a young celebrity in a short tight outfit, it is trying to gain a wider audience by whats on the cover not whats inside the issue, mainly the male gender of course! what more do you expect by sticking a half naked girl on the front?

The camera shot a wide mid shot; to display enough of the model for the audience to see but no so close as to see how airbrushed she actually is. The model otherwise known as "Katy Perry" a legendary pop artist and singer, popular to the young generation. Yet she appears to be dressed in a kind of sixties fashion causing a confusion for the audience as to what kind of music the issue is themed around.

There is a theme to the font used; the only difference is either the size, colour or boldness of the font. This is used to display a theme that will either run through the hole of this issue or create a set brand that will be used through every issue.

Obviously this is targeted to the older audience mostly because there's a nearly half naked girl on the front but also because it contains advice about sex from celebrities and people getting "wasted". I highly doubt 12-13 year old would want to read about that.

It's not a cluttered format compared to others; because i think they want the audience to mostly focus on the model than the information around her. Most reader just buy an issue because of who is on the front of the cover; whether it's what she/he is wearing and also because of the actual model on the front. Nothing to do with the information. Waste of space no-one usually reads it anyway. Of course the Masthead has the biggest font out of all the information because that's what gets recognition from a reader and establishes its brand. However theres no sell line or anything like that; just one large image and random quotes around the sides.

This Issue on the other hand; "vibe" is more focused on the information around the model than the actual person, because yellow and black attract the most attention out of all the colours, mainly because its colour of wasps and bees. Mostly everyone is scared to death of them. This is what this type of issue is signifying; that it is making an impression on the audience, it is selling loud and rap music that only some people will like. Directing this issue to a certain target.

If you look at the model shirt it says "unstoppable" creating the impression that his music is the best you've ever heard and you won't be able to stop reading this issue.
The title used for this brand; "vibe" could mean you feel a certain pull to either the music or magazine, making you want more. Trying to intimate the reader into buying this issue. Yet it does have the biggest font out everything else, once again causing recognition but the font used for the masthead is very bold and large, showing what kind of music is in this issue but creating the impression that it quite different from other magazines, it has it's own brand and shares a certain amount of music that will be in every issue. Mainly because once you've shared one issue, the font and size of the headline must always be the same, promoting recognition to any readers.

The difference between these two issue is the gender they are directed towards; the Katy Perry issue is targeted towards a female audience who like pop music and the Drake issue is directed towards mostly a male perspective, judging by the theme who like rap and loud music, or anyone who's interested in Drake altogether. Same goes for Katy Perry.